CBD 101: A Beginner’s Guide

CBD (cannabidiol) ascended the ranks from an virtually unheard-of chemical compound to a cultural phenomenon in just a few years. A decade ago, CBD was barely a blip on the radar of Americans, doctors and researchers. Now it’s the subject of countless studies, in major headlines and can be purchased online or at your local organic grocery store.


With rising popularity, more people are coming into contact with CBD for the first time ever. It can be intimidating to sort fact from noise, so we’ve put together a helpful guide on the basics.


Let’s start with the fundamentals. What is CBD and how does it interact with your body? Warning: a hefty dose of science jargon ahead!

The Endocannabinoid System

The endocannabinoid system (or “ECS”) is a network of receptors, and elements that interact with these receptors, which winds its way through the entire body. Receptors reside in the skin and muscle and in bone throughout the central and peripheral nervous system, immune system and even the reproductive organs. The purpose of the ECS is whole-body homeostasis, or a state of balance between interdependent elements. It plays a role in many vital physiological processes like appetite and pain perception.


 Compounds that interact with the ECS are called cannabinoids. They can be made by the body (“endocannabinoids”), by plants (“phytocannabinoids”) or in a lab (“synthetic cannabinoids”).

Cannabinoids interact with the ECS as ligands, binding directly or indirectly to ECS receptors and acting like chemical messengers to turn on or turn off physiological signaling. Phytocannabinoids like CBD are thought to mimic the body’s natural endocannabinoids by temporarily “filling in” on duties of physiological signaling.


Hemp-derived CBD contains only trace, non-effective levels of THC, the compound associated with an intoxicating “high.” This makes CBD an ideal lifestyle addition for people who previously avoided THC-containing products. Hemp-derived CBD can be ingested via vapor pen, tincture, capsule or edible; it also comes in topical forms.

Where to Get CBD

Is CBD legal? As with most things in life, it’s not black and white. The short answer is: It depends what kind of CBD and where you are located.


Hemp-derived CBD with a potency of less than 0.3% percent THC is legally available throughout the country. You can find CBD products like these in organic grocery stores, online and maybe even in your corner pharmacy. Or purchase here!


April Carter Grant

April Carter Grant grew up in the rural Midwest and has worked as a creative in the advertising, gaming, travel and beauty industries. An avid walker and sometime runner, she lives in LA with a young son and spazzy dog.